Korean Drama is essentially the most streamed premium video class in Southeast Asia. (Envato Components picture)

Paris: Southeast Asia is a extremely coveted marketplace for native streaming platforms in addition to worldwide giants like Netflix or Disney+, who see a pool of potential clients.

On this a part of the world, the video streaming sector is way from reaching maturity. Nonetheless, a brand new report reveals that premium on-line video viewership was up 6% within the quarter.

In response to The Southeast Asia On-line Video Client Insights & Analytics Report by Media Companions Asia, viewership in Southeast Asia grew by 6% between the second and third quarters of 2022. The area noticed 2.5 million internet new subscribers, bringing whole membership to 43.5 million.

Whereas Disney+ is working arduous to ascertain itself within the Asian market, it’s Netflix as soon as once more main on this world area, which incorporates Singapore, Indonesia, Thailand, the Philippines, and Malaysia.

The platform alone represents 42% of premium video viewing time on this a part of the world, forward of Chinese language platforms Vu (13% of viewers) and Tencent’s VTV (10%).

Prime Video has attracted almost 400,000 new clients following efforts to fulfill native buyer expectations, notably in Indonesia, the Philippines and Thailand.

Streaming service Vidio, which is a success in Indonesia, confirmed its place because the regional chief in subscriber progress, ending Q3 2022 with 4 million subscribers. Video is the fifth most watched platform in Southeast Asia (7% of total viewers), after Disney+ (9% of viewers).

“The expansion of Video and Prime Video has expanded the Southeast Asia streaming universe ever since. Breakout Korean hits like ‘Extraordinary Legal professional Woo’ helped propel Netflix’s consumption management in Southeast Asia, whereas Disney’s ‘Massive Mouth’ and Amazon’s ‘Love in Contract’ additionally generated robust buzz, MPA analyst Divya Tea.

The analyst continues: “Korean dramas are the highest streamed premium video class with 32% of whole viewership. In Indonesia and Thailand, high-quality native content material stays necessary.

The third quarter featured authentic highlights reminiscent of ‘Love Mechanics’ (VTV), ‘Faculty Tales The Sequence’ (Netflix) and ‘The Horny Physician Is Mine’ (VIDEO).

Disney+’s Philippines launch, Vidio’s momentum, and powerful native slates from Netflix and Amazon are anticipated to drive SVOD progress in This fall, though shopper sentiment weakened in Malaysia, the Philippines, and Thailand.



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