Over the previous few weeks, the ride-hailing firm provided well-known soccer gamers whose nations did not qualify for this 12 months’s event one final likelihood to go to Doha as ‘captains’
What began as a cheeky guerilla marketing campaign by Karim has changed into an unlikely job alternative for a world footballer in the course of the FIFA World Cup Qatar 2022.
Over the previous few weeks, Karim has given one final likelihood to go to Qatar as captain for well-known footballers whose nations have did not qualify for this 12 months’s event. Here is the twist: they will not be captains of their soccer groups; That Karim would be the captain. Every tweet led the footballers to a ‘Particular Captain’ job put up on LinkedIn, tailor-made to their skilled participant ability set.
Carrom calls its over 2 million registered drivers captains as an indication of respect, belief and appreciation. Recognizing that each soccer and Karim share the ‘captain’ area, Karim calls on the leaders of the pitch to grow to be leaders of the streets.
Over the previous few weeks, Karim tweeted at present and former skilled gamers and captains together with Mo Salah, Luis Figo, Victor Lindelof, and Erling Haaland providing them the prospect to tour Doha as driving captains.
On 11 November, Karim tweeted a job posting for veteran Dutch defensive midfielder Nigel de Jong.
When de Jong noticed the tweet, he acknowledged the playful joke and instantly signed up for the problem, asserting his new job as Karim captain: “Haha, it is my likelihood to be captain once more! I need this job #CaptainCallUp”
De Jong is a Dutch skilled footballer who has performed as a defensive midfielder for main European soccer golf equipment together with Manchester Metropolis, AC Milan, Ajax and Hamburger SV. He has big achievements to his identify together with being FA Cup winner and World Cup runner-up within the 2010 FIFA World Cup event.
Now dwelling in Qatar and taking part in for Al Shahaniya Sports activities Membership, De Jong ceaselessly seems as a visitor commentator for beIN Sports activities protecting Premier League, Champions League soccer and worldwide soccer tournaments.
Antonio Al Asmar, Normal Supervisor for UAE, Qatar, Kuwait and Bahrain at Careem, commented: “We’re excited to welcome Nigel de Jong to Careem as Trip-Hailing Captain! Because the captains say as a result of they’re our on a regular basis heroes, now greater than ever they assist make the primary FIFA World Cup within the Center East successful, preserving followers from crossing borders and throughout cities.. Our ‘Particular By way of the ‘Captains’ job posting, we discovered a approach to verify footballers do not miss out on what’s occurring in Qatar, even once they’re not taking part in in World Cup matches!
Karim has elevated the dimensions of its fleet in Qatar by greater than 50% forward of the 2022 FIFA World Cup to fulfill the inflow of vacationers from world wide within the GCC. Karim’s has additionally launched inter-country rides from Dammam and Al-Ahsa to Doha, to make it simpler for Saudi prospects to journey to matches by automobile.