Netflix mentioned on Monday it’s launching a free cell plan in Kenya as the worldwide streaming large seeks to faucet the East African nation that’s house to greater than 20 million web customers.

The free plan, which shall be rolled out to all customers in Kenya within the coming weeks, won’t require them to supply any cost data throughout sign-up, the corporate mentioned. The corporate mentioned the brand new plan is on the market to any person who is eighteen years of age or older with an Android telephone. It should additionally not embody commercials.

Out there in additional than 190 international locations, Netflix has experimented with numerous plans in recent times to lure prospects in creating markets. For instance, it started testing a $3 mobile-only plan in India in 2018 — earlier than increasing it to customers in a number of different international locations.

This additionally is not the primary time Netflix is ​​providing its service totally free — or without charge. The corporate has beforehand supported free trials in a number of markets, providing a small portion of its authentic films and reveals to non-subscribers, and has a minimum of one marketing campaign in India when the service goes with no hitch throughout the weekend. was obtainable for a payment.

However its newest providing in Kenya continues to be value mentioning. The corporate instructed Reuters it’s making a couple of quarter of its films and tv present catalog obtainable to customers within the East African nation on a free plan.

“For those who’ve by no means watched Netflix earlier than – and many individuals in Kenya have not – it is a nice strategy to expertise our service,” Kathy Konk, Director of Product Innovation at Netflix, wrote in a weblog submit.

“And in the event you like what you see, it is easy to improve to one in all our paid plans so you’ll be able to take pleasure in our full record in your TV or laptop computer, too.”

The corporate didn’t disclose whether or not it plans to supply this free tier in Kenya – and whether or not it’s contemplating increasing the providing to different markets.

On their final earnings name, Netflix executives insisted they research every market and discover methods to make their service extra compelling for everybody. The flexibility to enroll with out cost data lends credibility to such claims. Many people in developed international locations don’t have a credit score or debit card, which gives providers that require cost strategies which might be inaccessible to them on the time of sign-up.

The brand new push to win prospects comes as the corporate, which plans so as to add cell video games to its providing, added only one.5 million internet paying prospects within the quarter ended June this 12 months, which was decrease than its forecast. . Netflix, which has greater than 209 million subscribers, in addition to Amazon Prime Video and different streaming providers, try to win over prospects exterior the US to keep up a speedy development fee.

Earlier this 12 months, Amazon launched a free and ad-supported video streaming service inside its Purchasing app in India to faucet extra prospects.

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