We’re thrilled to be named as Netflix’s expertise and gross sales associate to assist energy their first ad-supported subscription providing.

At launch, shoppers could have extra choices to entry Netflix’s award-winning content material. Entrepreneurs trying to Microsoft for his or her promoting wants could have entry to Netflix audiences and premium linked TV stock. All advertisements proven on Netflix will likely be out there solely by way of the Microsoft platform. Right now’s announcement additionally helps Microsoft’s method to privateness, which is predicated on defending buyer data.

It is a massive day for Netflix and Microsoft. We’re excited to introduce new premium pricing to our ecosystem of entrepreneurs and companions whereas serving to Netflix give our prospects extra selections.

This is what Netflix COO Greg Peters stated right this moment:

“In April we introduced that we might be introducing a brand new low-cost ad-supported subscription plan for shoppers, along with our current ad-free Fundamental, Normal and Premium plans. Right now we’re happy to announce that now we have chosen Microsoft as our world promoting expertise and gross sales associate.

“Microsoft has a confirmed capacity to assist all of our promoting wants as we construct a brand new ad-supported providing collectively. Extra importantly, Microsoft has developed over time to innovate on each the expertise and gross sales aspect. In addition to providing robust privateness protections for our members.

“It is vitally early days now and now we have a whole lot of work to do. However our long-term aim is evident: extra selections for shoppers and a premium, better-than-linear TV model expertise for advertisers. We’re excited to be working with Microsoft as we convey this new service to life.”

Tags: promoting, netflix

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