Home windows 11 is actual, and Microsoft simply revealed the brand-new App Retailer that can go along with it — which can be a giant deal, contemplating that earlier variations of the thought by no means actually caught on. Will probably be known as the Microsoft Retailer, not the Home windows Retailer, because it has been because the 2017 rebranding.

Listed here are a few of the first photos of the brand new retailer. Whereas Home windows 11 was utterly leaked in mid-June, that leak solely did No Embrace any glimpse of the up to date App Retailer, so I assume you are curious to see what it would seem like!

Picture: Microsoft

The brand new retailer has a couple of companions: Adobe will provide its Inventive Cloud suite, and there might be Zoom and Disney Plus. Microsoft will contribute its personal Visible Studio and name-dropped Microsoft Groups, Notepad, and Paint to the Retailer, which appears a bit odd as a result of the latter two are pre-installed apps for a very long time, and the corporate proper now Introduced Groups might be built-in straight into Home windows.

In a significant transfer, Microsoft’s Panos Pana says that builders will now be capable to maintain one hundred pc of their income “in case you deliver your individual commerce engine” — in contrast to Apple and Google’s App Shops that usually generate developer income. 30 % and demand on their very own fee platform and in-app purchases. However Microsoft confirms ledge That deal will not apply to video games, which Microsoft and different corporations have typically acknowledged as separate from apps. When you use Microsoft’s fee platform, the corporate confirms that the income shares for apps and video games are 85/15 and 88/12, respectively.

One other huge shock: The brand new Microsoft Retailer may also embody Android apps that may run in your Home windows 11 PC, because of a partnership with Amazon and a few “Intel Bridge” expertise. The Amazon Appstore will stay contained in the Microsoft Retailer, and you’ll drag and pin these apps to your laptop in addition to conventional Home windows apps.

Android apps in Home windows 11’s App Retailer.

An Android app with Home windows.

In a weblog put up, Microsoft introduces a couple of different new options: If a web site needs you to put in a Home windows app, it could possibly mechanically pop up the Microsoft Retailer to deal with that set up. Microsoft has additionally produced “tales” concerning the new apps it deems worthy.


We have recognized since April that Microsoft plans to overtake its Home windows App Retailer this 12 months, and as all the time, the satan is within the particulars: Will it actually be open to all apps and provides builders what they want. need extra? The corporate has been haunted by its authentic imaginative and prescient of the Common Home windows Platform (UWP) since Home windows 8, when it designed the Retailer to explicitly home that new breed of cross-platform apps, which have been round for legacy Win32 applications. As a substitute of builders and a number of customers. choose.

In the present day, Panay mentioned that whether or not you are growing UWP or conventional Home windows apps, the Microsoft Retailer is designed to comprise all of them. “We’re enabling builders and unbiased software program distributors (ISVs) to deliver their apps, whether or not they’re constructed as Win32, Progressive Net Apps (PWAs), or Common Home windows Apps (UWP) or some other app framework thereby creating a possibility to succeed in and join with extra folks,” he writes in a brand new weblog put up.

The corporate had already buried the UWP dream in 2019 with the information that it will settle for native Win32 video games in its retailer, and it has tried a number of different techniques to draw builders – together with revised insurance policies. Which permit app builders to have 95 % of apps. income, and most not too long ago, 88 % of the income from their video games. It has additionally tried to isolate the API in order that Win32 apps can make the most of trendy Home windows options.

However on the finish of the day, Microsoft’s App Retailer has by no means actually made a strong case for itself — to the purpose that the straightforward package deal supervisor Microsoft launched final Could felt like a breath of contemporary air. Perhaps Home windows 11’s Retailer will too.

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Replace, 5:18PM ET: Microsoft confirmed that the one hundred pc Revshare deal would not apply to video games.



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