Mumbai, India, October 20, 2021 /PRNewswire/ — Godrej Shopper Merchandise Restricted (GCPL), a number one rising market firm, forays into the infant care section by launching GoodnessMe, a premium vary of licensed merchandise made with natural elements and nil toxins for delicate child pores and skin. has achieved. For younger kids between 0-2 years, Goodness Me gives a spread of non-public care and residential care merchandise for youngsters. The model’s skincare merchandise are licensed natural by ECOCERT (France), in accordance with the COSMOS-standard, has one of many highest attainable certifications on natural merchandise famend worldwide. This vary contains a wide range of merchandise in a number of SKUs akin to Licensed Natural Child Cleaning soap; Licensed Natural Child Oil; Licensed Natural Child Lotion; Licensed Natural Multipurpose Child Cream; Licensed Natural Child Head-to-Toe Wash, et cetera.

The outermost layer of a kid’s pores and skin is 30% thinner than that of an grownup. Due to this fact, it’s extremely delicate and permeable. That is why it is essential to decide on merchandise which might be created from pure elements and are extraordinarily protected. Natural, as we all know, is the purest type of nature. And nil toxins make sure the merchandise are tremendous protected to make use of. And that is the place the goodness is available in, a spread of licensed merchandise made with natural elements and with zero toxins for delicate child pores and skin.

Preserving in thoughts the sensitivity of child’s pores and skin, GoodnessMe merchandise have been formulated holding dangerous chemical compounds as far-off as attainable. This vary has been researched and examined over 3 years in growth, with elements sourced from all around the world. The infant skincare vary is COSMOS natural licensed by ECOCERT, France – One of many largest natural certification organizations on the earth. Certification can solely be achieved after going by rigorous compliance processes, together with uncooked materials testing, formulation approval, even annual manufacturing unit audits, together with these deemed not match to be used in child merchandise in accordance with European requirements. Together with banning greater than 1300 content material that’s recognized. It is no shock that the merchandise do not comprise any toxins, parabens, petroleum, phthalates, artificial fragrances, mineral oils, or silicones, making certain 100% transparency and re-establishing the promise of purity. .

That is particularly essential immediately as a result of merchandise accessible in the marketplace that declare to be pure might not be 100% protected (product producers could embrace solely 0.01% of elements to have the ability to promote it this fashion). are ‘pure’). This might imply that these so-called ‘pure’ merchandise should comprise dangerous preservatives and chemical compounds or comprise poisonous elements grown utilizing pesticides. Licensed natural merchandise are created from elements which were grown with none dangerous chemical compounds, artificial pesticides or fertilizers – simply as Mom Nature meant.

Goodnessme merchandise additionally endure rigorous testing outdoors of European requirements and are hypoallergenic, dermatologically examined, pediatric licensed, vegan and cruelty free, making them tremendous light-weight and protected to guard the fragile pores and skin of infants.

Commenting on this launch, Sunil Kataria, CEO – India and SAARC, Godrej Shopper Merchandise Restricted (GCPL), Advised, ,There are child care manufacturers that supply a protected, no poisonous, pure strategy, however none of them supply the upper order good thing about ‘organics’, a transparent white spot. As we enter the infant care area with Goodness, our model stands out from the remainder. From ingredient sourcing to product formulation, from manufacturing course of to our product label, the Goodnessme skincare vary has gone by probably the most rigorous certification course of prescribed by ECOCERT.”

He additional added, “Godrej Shopper Merchandise Restricted endeavors to speculate and construct the buyer manufacturers of the longer term. GoodnessMe is a part of this imaginative and prescient to merge each premiumization and a single model, to serve this new age client by turning into first e-commerce and digital.”

Mainly, GoodnessMe has a easy mission: to create protected, efficient and multipurpose pores and skin and private care merchandise with natural elements and nil toxins for delicate child pores and skin. Goodnessme Natural Therapeutic massage Oil comes with 99% natural goodness and is a brilliant pure mix of 6 natural oils – Almond, Olive, Jojoba, Sesame, Argan and Saffron to nourish and defend child’s pores and skin. The tub vary options child cleaning soap with the goodness of natural elements like chamomile, jojoba oil and olive oil and two totally different licensed natural head-to-toe washes, one liquid-based and the opposite foam-based. Each physique washes are tear-free, 3-in-1 light cleansers that preserve child’s face, hair and physique clear and easy. Licensed Natural Child Lotion moisturizes all day and leaves pores and skin delicate and supple because of its natural shea butter and natural aloe vera formulation. Multipurpose Child Cream is certainly a beautiful cream that protects child’s pores and skin from diaper rash, redness and irritation of the pores and skin. It additionally offers symptomatic reduction from issues like itching and dryness.

Being a digital-first model, Goodnessme merchandise are at the moment accessible on-line solely and could be bought from the model’s web site ( and on-line marketplaces akin to Amazon, Flipkart and FirstCry.

About Godrej Shopper Merchandise Restricted:

Godrej Shopper Merchandise is part of the over 124 years outdated Godrej Group. We’re lucky to have a proud legacy constructed on robust values ​​of belief, integrity and respect for others. As an rising market firm, we have now witnessed fast development and are pursuing our thrilling and modern aspirations.

In the present day, our group is protected by 1.15 billion shoppers globally throughout a wide range of companies. We’re one of many largest family insecticide and hair care gamers in rising markets. In Family Pesticides, We Are Main Indiasecond largest participant in Indonesia and increasing our footprint in Africa, We’re a pacesetter in assembly the hair care wants of ladies of African descent, the primary participant in hair colour India and sub-Saharan Africa, and main gamers in Latin America, we’re second in cleaning soap India and is the primary participant in air fresheners and moist tissues Indonesia,

However it is vitally essential to us that along with our robust monetary efficiency and modern, much-loved merchandise, we stay a great firm. About 23 per cent of the promoters within the Godrej Group are held in trusts that put money into setting, well being and schooling. We’re bringing collectively our ardour and objective to create a extra inclusive and inexperienced one by our good and inexperienced strategy. India,

On the coronary heart of all of it is our proficient staff. We take nice satisfaction in fostering an inspiring office with an agile and excessive efficiency tradition. We’re additionally dedicated to recognizing and valuing range in our groups.


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