Godrej & Boyce, the flagship firm of the Godrej Group, introduced that its enterprise Godrej Interio, the furnishings options model, has unveiled a digital video marketing campaign as a part of its new kitchen marketing campaign throughout the home and institutional segments.
DVC is envisaged by Contract Promoting. It highlights how the model’s modular kitchens are made for the Indian household.
The movie showcases how the corporate’s design improvements are pushed by a deep understanding of Indian shoppers, their houses, lives and aspirations. Kitchens are designed and manufactured protecting in thoughts the distinctive calls for of kitchens in Indian houses.
The advert begins with a shot of a contemporary Indian kitchen and goes on to focus on the position of the kitchen all through the day within the lifetime of a typical Indian household.
The movie highlights the individuality of the model’s kitchen because it takes you on a culinary journey from cooking spices on the kitchen counter to the splatter of oil whereas cooking typical Indian dishes.
The DVC ends by exhibiting an instance of optimized storage equipment that make the very best use of the obtainable area for storage, matching the closing message that “The Godrej Interio Kitchen” is designed “for the nice Indian household”.
Sumeet Bhojani, Head – Advertising and marketing Communications, Godrej Interio mentioned, “We Indians are very enthusiastic about our meals and the best way it’s ready. And this naturally locations very distinctive calls for on the Indian kitchen.
“The movie takes us by way of a day within the lifetime of a typical Indian household and highlights the myriad roles performed by the kitchen in making the cooking expertise straightforward and gratifying.”
Ayan Chakraborty, Government Vice President and Normal Supervisor, Contract Mumbai, mentioned, “Indian delicacies is various. And so, relating to cooking, the necessities additionally fluctuate vastly throughout India. Our technique was primarily based on this perception.
“The Godrej Interio kitchen with its a number of customization choices caters to the wants of various Indian households throughout India,” he added.
Watch the video right here: