Godrej & Boyce, the flagship firm of the Godrej Group, has introduced that its enterprise Godrej Home equipment has roped in actor Ayushmann Khurrana as its model ambassador for a variety of air conditioners, fridges, washing machines, dishwashers, microwave ovens and air coolers. ,
The demand for the home equipment sector is anticipated to choose up within the coming months. After being affected by the pandemic for 2 consecutive summers, that is the primary summer time which, based on the model, is anticipated to make a whole return to pre-pandemic circumstances.
The actor, recognized for his numerous roles and recipient of a number of awards, together with the Nationwide Movie Award, can be concerned in a sequence of campaigns for the model beginning this April.
Kamal Nandi, Enterprise Head and Govt Vice President, Godrej Home equipment, Godrej Home equipment mentioned, “With the rising demand, we needed to make sure that we additionally strengthen our model recall. A cautious analysis led us to Ayushmann Khurrana, who shares an ideal synergy of values with the model. Like Godrej, Ayushmann enjoys a excessive diploma of credibility. He’s additionally recognized to have interaction with progressive content material. We’re assured that this partnership will assist us join with shoppers throughout the spectrum and reinforce our model philosophy of ‘Soch Ke Banaya Hai’. That is consistent with the model’s imaginative and prescient to develop into probably the most most well-liked home equipment model in India by 2030 and ship 100% progress within the subsequent three years and 40%+ in FY23.
Swati Rathi, Advertising and marketing Head, Godrej Home equipment mentioned, “Ayushmann has a novel skill to attach with each the youthful and older generations. He’s the epitome of singer, actor, poet and flexibility together with his materials, he exudes a progressive and revolutionary spirit that resonates nicely with Godrej devices. Our first marketing campaign that includes Ayushmann can be launched quickly and has been designed preserving in thoughts his enjoyable persona. Collectively, we look ahead to creating co-communication that may assist convey manufacturers even nearer to their shoppers. ,
Khurana mentioned, “I’m delighted to companion with Godrej Home equipment, an iconic Indian model that has been garnering love and respect from Indian shoppers through the years for its product high quality and customer support. It’s a progressive model that’s really dedicated to the surroundings – a price that resonates with me as nicely.”