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Surveys say that Indian shoppers open a fridge not less than 10 instances a day, of which as much as 40% of the vegetable phase alone is used. This ends in vital cooling loss, which impacts meals preservation and causes excessive power consumption.

To make issues simpler, Godrej Home equipment launched the Godrej Edge Duo fridge, a primary of its variety single-door fridge with a separate drawer for greens.

To introduce this product, the corporate launched a movie conceptualized by Creativeland Asia and directed by Prashant Issar from Tubelight Movies, which takes the promise of ‘Soch Ke Banaya Hai’ additional.

Because the fridge is on the heart of each kitchen, movie is put in in house kitchens. In India it would not matter whether or not you’re vegetarian or non-vegetarian, each household consumes greens nearly day by day. The movie begins with a involved grandmother, performed by Ratna Pathak Shah, who’s seen complaining to her daughter-in-law as a result of when she opens the fridge door, she doesn’t discover any greens. The grandson responds by opening a separate veggie drawer full of recent greens. He tells his grandmother that now with the brand new Age Duo fridge, they hold the greens separate – leaving Grandma speechless.

Swati Rathi

Concerning the movie, Swati Rathi, Advertising Head, Godrej Home equipment stated, “As a corporation, Godrej has at all times strived to push the envelope. We’re continuously innovating and creating with the only goal of delighting our stakeholders with state-of-the-art services. The brand new Godrej Edge Duo fridge places comfort and effectivity on the coronary heart of its design, which echoes our model philosophy of ‘Sochke Banaya Hai’. The brand new commercial brings to life the primary USP of the brand new fridge – India’s first single-door fridge with a separate vegetable drawer. ,

Anu Joseph

Commenting on the movie, Anu Joseph, Chief Inventive Officer, Creativeland Asia, stated, “Right here was one other thoughtfully designed gadget from Godrej. A fridge with a separate vegetable drawer – a a lot wanted innovation that nobody else considered. We simply wrote a extremely cool, brief and insightful story round innovation and forged the appropriate individuals.”

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