- Audi reaffirms its dedication to go all-electric, and counts 5 fashions in its North American lineup up to now, with greater than 8000 bought within the first half of 2022.
- By 2026, when the automaker says it can solely provide EVs, Audi will make investments 19 billion euros in electrification.
- It additionally says that 2033 would be the final yr for inner combustion automobiles.
Audi of America President Daniel Weisland desires you to know that his firm is all set in the case of electrical automobiles. “They’re an enormous ardour of mine,” he advised Autoweek. “I actually imagine in them.”
Audi is making an enormous declare that, with its US lineup now together with 5 fashions, it surpasses each different automaker—even Tesla. These 5 are e-tron, e-tron Sportback, e-tron GT/RS, This fall e-tron and This fall Sportback e-tron. Tesla could quibble, because it has 4 automobiles: Mannequin 3, X, Y, and S, all with at the very least one different variant. However Weisland says it has 5 totally different fashions, all with totally different physique types.
As of August, Tesla had 68 p.c of the US electrical automobile market, however that was down from 79 p.c for the complete yr of 2020 (and 69.95 p.c in 2021). As different automakers add fashions, they’re progressively gaining gross sales in bigger volumes. From January to June of 2022, Audi bought 8009 electrical automobiles to US clients, giving it one of the best US half-year EV efficiency ever.
“Our technique is to have as many shoppers as potential in electrical automobiles,” Weisland stated. “We commit ourselves to electrical automobiles to guard our planet and safe the way forward for our kids. By 2026, Audi will make investments 19 billion euros in electrification. From 2026, we are going to solely provide all-electric fashions, and 2033 will probably be our final yr for internal-combustion automobiles.”
There’s some hypothesis that the Volkswagen Group (of which Audi is part) is favoring a rear-guard motion for a carbon-neutral artificial gasoline referred to as e-fuel. The product, which may run in at this time’s internal-combustion engines, is a method to hold older automobiles on the street after the ban round 2035—within the European Union and California, amongst others. As reported in Autoweek, Porsche is an investor in HIF International, which is constructing a number of e-fuel vegetation globally, together with one in Texas. VW Group’s new chairman, Oliver Bloom, was a proponent of e-fuels at Porsche however has held again considerably since taking on his new position.
Weisland is evident. “Our future is electrical,” he stated. “Sure, there are some methods that can work for area of interest merchandise. However our focus and technique at Audi and the VW Group as an entire has not modified. Battery electrical automobiles will make a distinction. ,
Audi’s EV lineup is SUV-heavy, and Weisland stated it is a response to market calls for. “Eighty p.c of our premium clients say they need an SUV,” he stated. He stated station wagons have little position in Europe, however SUVs are in excessive demand in Europe as nicely.
Autoweek lately speculated a couple of scarcity of convertible EVs, and Audi may presumably produce one alongside the traces of the 2022 droptop launched in its slowly disappearing TT mannequin lineup. There might be a brand new electrical Audi sports activities automobile forward. Audi confirmed off its sporty SkySphere idea at Pebble Seashore in 2021 and introduced it again this yr with two different Sphere prototypes. It may, in a manner, be a brand new Audi EV sports activities automobile, with a ragtop or not.
Not a variable precedence for Weisland, which is conscious of the section’s brief sale numbers. “We simply launched the This fall Sportback e-tron, and we’re targeted on that,” he stated.
“Vary concern exists, however it’s changing into much less of an issue,” stated Weisland, including that VW Group’s Electrification America (launched as a part of the diesel settlement) is now addressing it with 3500 particular person public chargers. and greater than 10,000 in North America by 2026. Audi e-tron fashions include free charging by means of that community. The e-tron GT and This fall e-tron every have a spread of round 240 miles.
Weisland himself has been a particular EV driver for the previous three years, and says he loves the acceleration and “the sound of silence.” And, he added, “it is nice to not see a gasoline station once more.”
share your ideas Audi plans to go all electricalAnd the way do you suppose it can stack up in opposition to Tesla’s dominance within the EV market.